We hate silos—we love collaboration

Innovation is combining diverse ideas in novel ways. Siloed thinking is not innovative. Which would you rather have?

Your company already knows most about your business—though this knowledge is typically in silos; we excel at connecting these dots. Let’s ask questions and find answers together.

We hate preconceived ideas—we love asking questions

The real problem might not be what you think it is—and it is our obligation to help you find what your real problem is, and solve it.

A client engaged us to set up a set of campaigns that they were advised would help them grow business. We refused to deliver to brief, instead showing that these campaigns would lose money. One year hence, we followed-up with the same client, and found that many of our alternative recommendations were implemented to deliver greater profitability.

We ask questions and challenge the status quo. If we don’t get convincing answers, we dig deeper until we do.

We love those who can make strategic decisions across functions

If we find that part of your marketing budget is being wasted, but there is a need for better sales or customer service training, the most optimal result for your business is to redistribute your marketing budget to sales or customer service.

We work with those who can make those decisions.


But how do I feel good about my graduate degree if all I’m doing is pulling a median?
If your goal is to positively impact the business, not to build a clustering algorithm that leverages storm and the Twitter API, you’ll be OK.
— John Foreman, Vice President of Product Management at MailChimp

We hate Big Data—we love “horses for courses”

Can you wholeheartedly validate your new Big Data solution’s return on investment—or have you been duped by the hype and jumped in just because “everyone’s doing it” and you’re afraid to be left behind? Alternatively, have you leveraged all the “small” data that your organisation has been collecting?

While large vendors promote enterprise solutions that take months if not years and multi-million-dollar budgets to implement—we leverage what you have today, to give you insights tonight, such that you can make informed decisions tomorrow.

We hate “solutions”

Unlike a "solution" company, we don’t sell "out-of-the-box" offerings, looking for problems to apply them to. Why would you want a "solution" developed to solve somebody else’s problem?

Instead, we work on your problems, collaboratively. There’s nothing wrong in hiring “Insert Famous Multinational” to offer you an “Insert Name Here” Solution—nobody ever got fired for that. But if you want to solve your actual, pressing issues, in a way that leaves lasting impacts—let’s have a chat.

We love skill-building and coaching

More importantly, we build skills within your internal teams to continuously improve on what we’ve jointly created. We take pride not so much on what we deliver ourselves, but more so on the level of capability we leave behind after we’ve ended the engagement.