About

Why marketing risk?

Like most business decisions, marketing decisions are inherently risky. Will our value proposition resonate with our customers? Who and how do we target? How do we know it’s working? How do we get satisfactory ROI?

Sometimes you get good answers to these key questions—sometimes you don’t. We make sure you ask the right questions and get the complete answers, at speed.

Let us help take your go-to-market process to the next level and improve marketing risk-reward by:

  • Building a complete single view of customer (internal and external data) Considering your single view of customer while designing customer value proposition
  • Marketing to the right (i.e. not “average”) customer
  • Measuring the effectiveness of your marketing mix
  • Fully using risk modelling during acquisition to improve ROI within your risk appetite
  • Speeding up go-to-market process with better and timely data

Decision-making with better data

We don’t tell you how to run your company—your employees collectively know more about your business than we do.

We simply help you structure and summarise this diverse knowledge and data in a concise and useful manner, to help your managers make fast, more informed decisions.

What we do is provide unparalleled translator capability between business and data.

The result: a faster, more robust decision-making framework with transparent cost, benefit, and risk measurement assessment.

Approach

Discovery—the real problem might not be what you think it is

We start with the frank and transparent two-way discussion about your business problems.

We will not waste your money trying to implement solutions that will not add to your positive P&L results and growth strategies.

It’s not the size of your data (science)—it’s what you do with it

This is not about big data—it is about the relevant data, and fast insights.

This is also not about advanced modelling—though we executed a number of advanced modelling projects with multi-million-dollar bottom-line impact, for some of the largest companies in the world.

“Fall in love with the problem, not the solution”—Intuit, software company

Unlike a "solution" company, we don’t sell "out-of-the-box" offerings, searching for problems to apply these to.

Instead, we see ourselves as advisors who work collaboratively with the client to solve relevant problems.