Economics meets data science

Our work follows one underlying theme: inefficiency reduction. With limited resources, the world can ill afford wastage.

We help organisations through strategy consulting, prototyping, and coaching in the areas of marketing effectiveness, risk, digital, operations, fraud, and HR, usually heavily involving data and analytics work. Our work spans banking, telco, retail, farming, and non-profit sectors.

Coaching and business transformation

We help address your business problems by not only analysing your data, but also developing your skills and helping improve your business processes.

Typically, you don't need a massive IT investment to help your business: improving your ability to effectively leverage what data you do have through better skills and business processes already unlocks most of untapped growth potential within your business.


By addressing sustainable business growth and upskilling together, you can engage your employees, which unlocks even more potential. We will help you do that.